There are certain purchases in life that carry added weight and meaning. A house. A new car. A diamond engagement ring. Not just because these “big ticket” purchases require a significant investment and expenditure, either. But also because they involve acquiring something that is attached to major meaning and imbued with powerful emotions and sentiment.
As such, these major purchases should also involve added effort and impact when it comes to not just the person doing the buying — but those on the selling end of the equation. As your proud partner in jewelry insurance excellence, we here at Zillion want to see nothing less than the best when it comes to overall jewelry customer experience.
To that end, here are a few ways you can help ensure a remarkable experience for your jewelry purchasers.
Make and Take It Personal
Above all else, it’s vital to remember that each and every one of your customers has his or her own unique desires, needs, hopes, dreams and budget to work with. Get to know your customers one-on-one, man-to-man, woman-to-woman, as much as you possibly can. They’re not just making an ordinary, average purchase from you — they’re investing in a pricey, precious item that is made even more valuable by the emotional and individual weight and meaning it carries and conveys. Remember this at all times — and do anything and everything in your power to assure and remind them that their unique needs matter.
Add an Extra Touch (Including One-Touch Insurance)
A personal touch accompanying a jewelry sale is nice, of course. But it can be even more meaningful when it’s accompanied by – and maybe also followed up with – some unexpected “added value” from you and your staff. There’s all kinds of creative approaches you can take here, so why not give it some thought and have some fun? Surprise them with an added gift during or after the sale. Send them flowers or cookies on special occasions such as their wedding anniversary (or maybe even their sales anniversary with you). Go the extra mile and wish them well during the Holiday season. You can also educate them on the added (and valuable) services you offer them free of charge, such as jewelry cleanings and annual inspections. When you partner with us here at Zillion, you can also offer them something else: Total Confidence in the ability to ensure that their treasured jewelry piece is covered from loss, theft, and accidental damage from the moment they leave your store…with just one simple click on their phone.
Don’t Forget Them When They’re Gone
Of course, one way to show you value someone is to keep in touch with them — especially if it’s someone you closed a major transaction or business deal with. By sending them an email, text message or (even better) a handwritten card or note, you show that you appreciate them for more than merely the transactional value of your relationship. Going the hand-written route can add extra weight today, where seemingly everything is digital. Handwriting conveys a uniquely personal touch and invokes more emotion than words on a screen in a pre-selected font can ever hope to do. If you do want to go the digital route, you can place your valued customers on a special mailing list — which could include exclusive invites to members-only, “VIP” events, sales and discounts if you want to add a sales component.
Stay Focused on Excellence
The Greek philosopher Aristotle famously stated, “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” To truly deliver and embody excellent customer service, you and your staff must work at it — deeply and daily. Keep finding creative, compelling new ways to connect with and delight your customers. Then take steps to measure the results of your in-store and post-purchase outreach efforts. Find something that’s working well? By all means, stick with it. In fact, make an effort to make it work even…better. Realizing that something else is falling flat? Make a change there. Pivot. Adapt. Never stop working to provide award-winning, top-flight customer service to your customers.
We’re Here to Help You Deliver
Remember that at Zillion, we’re equally devoted to achieving and maintaining excellence in our efforts. From our zero-dollar deductible to our zero-impact claims to our one-click activation to our satisfaction guarantee and beyond, we empower our valued customers to wear it with confidence.
Visit our jewelers page today to learn how you can partner with us to deliver excellence and give total confidence to your customers!