Choosing the Best Jeweler for YOU

engagement ring jeweler

There are certain purchase decisions in life that require a bit more preparation, attention, and consideration. Vehicle. Home. Jewelry. Especially a pricey, meaningful jewelry item like a diamond engagement ring.

It’s vital to take your time and thoughtfully weigh your options before making a jewelry purchase. But before you can decide what diamond engagement ring or other jewelry piece to buy, you need to settle on the right jeweler to do your jewelry shopping at.

It all sounds a bit…overwhelming. But it doesn’t have to be. Here at Zillion, we’re always looking out for jewelry lovers—and we’re equally committed to partnering with reliable, trustworthy, and fair jewelers. Let’s take a closer look at choosing the best jeweler for you, shall we?

Certifications and Training

First and foremost, you want your jeweler to be…good. Which means…professional. Certified. Qualified. Trained. Respected. Established. This more or less goes without saying, of course. But what does need to be said, and explored, involves the what, where, and how to look for certified, trained, established, and professional jewelers.

The more educated and certified specialists that comprise your jewelers’ workforce, the better. Some credentials to look for among the jeweler staff include GG, RJ, CG, CSA, and CBJ. These industry-admired acronyms demonstrate valuable training from leading-edge educators such as the American Gem Society1, The European Gemological Laboratory2, and Gemological Institute of America3. Jewelers can also receive Bench Professional Certification (CBJ) from Jewelers of America4.

These professional certifications are especially important when it comes to diamond engagement rings and other diamond jewelry pieces. Remember, each diamond is a one-of-a-kind precious and rare gemstone. Since nobody has ever owned the specific diamond or diamonds you’re considering purchasing, the only “third-party review” or “product rating” you can rely on is a professional diamond certification.

You can also easily explore a helpful online certified Jeweler of America directory at any time. This Find a JA Jeweler directory is a great resource to call upon when starting your preferred, trusted jeweler search.

A Personal Relationship

While there’s no helpful review resources for a specific diamond, there are online review sites for jewelers. If you don’t want to take time to read that previous blog post about this topic, you can easily search for customer reviews on Google, TrustPilot, or via your local Better Business Bureau (BBB) website.

These customer reviews can give you a strong start to developing more of a “personal” relationship with a jeweler. Ultimately, choosing the best jeweler for you and developing this relationship is something you’ll have to build and grow on your own.

“Extra” Offerings and More…

Just like precious gemstones and jewelry pieces, we’re all a bit different and unique. Some of us are deeply rational, maybe even stoic. Others are highly emotional and intuitive, possibly even empaths. If you’re a more functional and practical-minded person, your choice in jewelry probably reflects this “understated” approach to life. Chances are your selection of a jeweler will, also. If you’re a “flashier” or more “colorful” person, maybe even a “character” of sorts, you might also prefer both your jewelry and your jeweler to display a bit more “flair” at all times.

In recent years, more and more jewelers have been adding in elements of “flair” here and there (and no, we’re not talking about the “Office Space” kind of flair). Fun, engaging activities and touches like in-store cocktail parties and vibrant social media presences can add an extra element of interactivity and vibrancy to your relationship (and connection) with your preferred jeweler.  

Zillion Partner Network and Concierge Claims

We can’t tell you which jeweler to turn your hard-earned money over to and place your trust in. Choosing the best jeweler for you is ultimately decided by you. What we can tell you is that the dedicated jewelry professionals (and lovers) here at Zillion are always there for you when, where, and how you might need us.

In fact, we stand out from the rest of the jewelry insurance competition. Only Zillion provides you with immediate, out-the-door jewelry insurance coverage—and fast, easy concierge claim service.

Through our exclusive partner retailer network, we work closely with your chosen jeweler to take complete charge and care of any needed repairs or replacement. As our valued customer, you’ll never be burdened with any added worries. We’ll never ask you to prove ownership of your jewelry item, verify its value, or negotiate a cash settlement. With Zillion by your side, you won’t ever even need to pay a deductible.

Don’t just take our word for it, however. Read some of the many helpful online Zillion jewelry insurance reviews here. And explore the official Zillion site to learn more.

We look forward to getting to know you and your valued jewelry better soon!

Learn more about jeweler certifications and credentials via these resources:

1 American Gem Society

2 The European Gemological Laboratory

3 Gemological Institute of America

4Jewelers of America


Zillion partners with jewelers to offer their customers lower rates on jewelry insurance. If you don’t see your jeweler on our list, we’re sorry, we won’t be able to offer you a quote for insurance. If you purchased from a Preferred Jewelers International retailer please email us at and let us know the name of the retailer. Thank you.