If the pandemic has taught us anything, it’s that retailers need to be nimble. While the digital transformation was inevitable, COVID-19 shoved everyone directly into the digital revolution. Suddenly, it was time to sink or swim. Brick-and-mortar businesses had to pivot and ramp up their digital strategies or risk falling behind the times.
If you’re one of the many jewelers who have found themselves plunged headfirst into a digital world, you might feel a little lost. There can be a lot to learn about shifting to an eCommerce strategy: between mobile payments, appointment scheduling, and other eComm musts, it can feel absolutely daunting.
Many jewelers run their eCommerce stores on Magento, so we decided to create a list of 5 must-have Magento apps for jewelry eCommerce retailers to help make your life easier.
One of the most significant changes to come from the pandemic is the rise of digital payments. From PayPal to Stripe, eCommerce retailers everywhere are learning that their customer base demands quick, easy, accessible payment options. By connecting your PayPal Business account to Magento, you allow your customers to easily pay for their jewelry purchases using PayPal. This reduces the need for them to fish around in their wallets for physical credit cards, which increases your chance of a sales conversion.
One of the traits that Millennials and Gen Z’ers are known for is their dislike for speaking on the phone. This day in age, younger consumers expect to be able to take care of things on the go without actually having to dial a phone number and reach someone. This is where easy appointment booking comes into play.
The Magento 2 Booking App allows consumers to book appointments from the comfort of their own home—from their desktop computer or their mobile phone. It boasts a customized splash screen, exclusive product sets, interactive UI, and more. Offering a sleek, easy-to-use appointment booking system on your website ensures you won’t lose a potential customer to an outdated, clunky system.
According to a recent study by Qualtrics, a staggering 93% of customers read online reviews before buying a product. One of the most popular review resources out there is (surprise, surprise), Google Customer Reviews. This Magento app pulls Google Customer Reviews and posts them on your website, so customers don’t have to go searching for glowing reviews—they’re on full display right there on your website.
It’s also beneficial to have a native, on-site product review function. This allows customers to leave reviews on individual items, helping future customers make purchasing decisions. Amasty’s Advanced Product Reviews app has 4.9-star rating and allows consumers to leave reviews on the products they’ve purchased.
Nothing is quite as frustrating as a clunky checkout system on an eCommerce website. The ShipperHQ app gives retailers the ability to create a customized checkout experience for any scenario. Functions include delivery date and time, LTL Freight, address validation, and many other great features. It’s currently rated the #1 shipping rate management app for Magento.
E-Mail Marketing Software
Rounding out our list is a must-have for any eCommerce retailer: an e-mail marketing software that works well for eCommerce. A good e-mail marketing software will offer features like:
- Visual customization
- List segmentation
- Auto responders (to create campaigns like abandoned cart campaigns, welcome series campaigns, etc.)
- SMS marketing options
- Advanced analytics
- Conversion tracking
There are other features to consider when choosing an e-mail marketing software, but those are the ones to give the most consideration to. For eCommerce jewelers, we recommend the following Magento-compatible, omnichannel e-mail marketing apps:
While not a Magento app, one must-have integration for jewelers today is one-click jewelry insurance from Zillion. Our comprehensive jewelry insurance policies are as simple as text, click, covered. Zillion allows your customers to receive an instant jewelry insurance offer on their phone immediately following their purchase. Activation’s easy: there are no up-front payments, no applications, and the customers get a 10-day grace period to make their decision. Zillion fully integrates with leading POS and eCommerce systems, making it easy for jewelers to offer mobile-first jewelry insurance solutions to their customers.